The Highest Price You Can Say Without Laughing

10 years ago my CEO and I had breakfast with Michael Ovitz.

Our conversation was generally around how to sell software to big banks.

And Michael — a dealmaking master — was a world class resource to consult at the time.

One thing he said that stuck out to me was this:

“[When…

— Adam Lawrence 🇺🇸 (@im_asl) February 17, 2024